GUIDANCE WHISKEY BLOG
Guidance Whiskey Focuses on Community
The market is dripping with new whiskey companies as limited shelf space becomes scarce. Some of these companies will make it, some of them won’t. That’s just the reality when you’re the new kid on the block in a saturated market laden with monolithic companies...
In Good Taste: Jason Ridgel, Guidance Whiskey
The entrepreneur opens up about building his whiskey brand, partnering with others and more AUTHORS Nancy Floyd | PHOTOGRAPHERS Daniel Meigs An entrepreneur by nature, Jason Ridgel started his first business at the age of 23, fresh out of college at Tennessee State...
The Prohibition Edition: A Haitian Coffee-Whiskey Fusion
BY KATRINA YENTCHBARISTA MAGAZINE ONLINE Cover photo by Mario Charles Throughout February and March, we have honored the merge of coffee and spirits with online stories thanks to our celebrated friend Matt Foster, U.S. Coffee In Good Spirits champ and cover feature...
4 (More) Black Innovators You Need to Know in the Whiskey Industry
Words: JULIA CONEY illustration: DANIELLE GRINBERG Sales of whiskey are surging. According to the Distilled Spirits Council of the United States, American whiskey revenue was up 8.2 percent in 2020 year-over-year, despite the 25 percent tariffs placed on wine and...
Guidance Whiskey Owner is Helping to Lift Up Other Black Businesses in Nashville
Jason Ridgel talks about overcoming stereotypes in the whiskey business. By Chris Chamberlain Thrillest: Published on 2/19/2021 at 5:26 PM During his first job out of college, Jason Ridgel noticed something. He had just graduated with an engineering degree from...
Meet The Disruptors: Jason Ridgel of Guidance Whiskey
by. Jason Hartman of Authority Magazine Original Article: Click Here TAKE YOUR TIME. Uncle Johnny at Ole Smoky Moonshine Distillery shared this wisdom with me. While on a tour, I asked the patriarch of the Moonshine dynasty what advice he had for someone just getting...
Javae Coffee & Guidance Whiskey
Single origin Haitian beans are perfectly roasted and infused with Guidance Whiskey; imparting the smooth vanilla & maraschino cherry notes of Guidance upon the smokey, caramel and marshmallow root flavor of this highly sought-after coffee.
The Founder
Jason Ridgel Founder of Guidance Whiskey OUR STORY Inspired by culture and motivated by the concept of family, Jason Ridgel founded Guidance Whiskey in October of 2018. He made a promise to his family back home in Alabama to always pursue greatness. Aged for 2 years,...
Food & Beverage Magazine
Original Article: Food & Beverage Magazine Feb. 2021
Three Local Spirits Entrepreneurs Boldly Sail Into the Headwinds
Taking a look at new brown-liquor peddlers Guidance Whiskey, Nashville Barrel Company and O.H. Ingram River Aged Whiskey By. CHRIS CHAMBERLAIN of the Nashville Scene Published: DEC 10, 2020 5 AM Launching any new venture during a pandemic is risky. But...
Nashville Black-Owned Whiskey Brand ‘Guidance’ on Store Shelves in 5 States
NASHVILLE—Black-owned brands are suddenly in demand, and serial entrepreneur Jason Ridgel is in high spirits after sales of Guidance, a whiskey brand he owns, skyrocketed in recent months. Guidance is making a name for itself as one of the few black-owned premium...