More Than Whiskey - It's A LIFESTYLE!
Inspired by whiskey Culture and motivated by a deep concept of family and friendship, Jason Ridgel founded Guidance Whiskey in October of 2018. For Ridgel and his team, the word ‘Guidance’ just made sense. It represents all those that came before and those that helped along the way. Guidance can also represent a journey or direction.
Videos & Interviews with Guidance Whiskey
Guided Episode 1 – Adarian Javae x Guidance, The Collab:
Meet Adarian, founder of Javae Coffee! Adarian and Jason Ridgel have collaborated to come up with Prohibition Edition – Javae Coffee.
Single origin Haitian beans are perfectly roasted and infused with Guidance Whiskey; imparting the smooth vanilla & maraschino cherry notes of Guidance upon the smokey, caramel and marshmallow root flavor of this highly sought-after coffee.
Well, now you can enjoy a fresh cup of joe AND your whiskey! Javae Coffee has created an amazing blend of single-origin Haitian beans infused with Guidance Whiskey! For orders, hit the link. www.javae.coffee/shop/javaexguidance
Traditions… everybody has them. Here at Guidance Whiskey we want to share our own toast with the world so that you can also participate wherever you may be. Are you ready?! Here we go…
UP TO IT…DOWN TO IT
FUCK THOSE WHO DON’T DO IT
WE DO IT…CUZ WE USED TO IT
SO DRINK MOTHA FUCKA DRINK!
However, there’s a new beverage brand guiding the way for minority businesses and budding entrepreneurs. It’s called Guidance Whiskey.
“Guidance is new in itself,” said Jason Ridgel, founder and owner, “We’re only aged two years. We’re only 80 proof. There’s a lot of ways that people make whiskey that people said it really wouldn’t work.”
The self-proclaimed country boy fell in love with corn liquor as a teen. That love was reignited when he stumbled upon a lucrative business opportunity.
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