However, there’s a new beverage brand guiding the way for minority businesses and budding entrepreneurs. It’s called Guidance Whiskey.
“Guidance is new in itself,” said Jason Ridgel, founder and owner, “We’re only aged two years. We’re only 80 proof. There’s a lot of ways that people make whiskey that people said it really wouldn’t work.”
The self-proclaimed country boy fell in love with corn liquor as a teen. That love was reignited when he stumbled upon a lucrative business opportunity.