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Nashville, TN – April 2022 – Guidance Whiskey announced today a partnership with tech startup Nercher, which delivers data-driven technology tools designed for small businesses. Guidance Whiskey is one of the few Black-owned premium craft small batch whiskey brands in the country, available to residents of 44 states through online sales.
Nercher’s customer relationship management and business leadership tools include Nercher360, a platform built specifically for small businesses. It features guided goal setting, live performance dashboards, a full project management system, and sales pipeline/lead management tools. Guidance Whiskey is partnering with Nercher to improve its sales and operations workflows, as well as project management across the company as it continues to scale operations nationwide.
“Our team at Guidance couldn’t be more excited about this partnership,” said Jason Ridgel, Owner of Guidance Whiskey. “With sales and events happening in multiple states across the country, we’ve finally found the right tool to help us organize and scale the right way. Nercher360 is going to help us with relationship management and keeping our full team informed on all events and projects.”
Nashville distiller Jason Ridgel is a graduate of Tennessee State University. He launched his first company at the age of 23 and founded Guidance Whiskey as a nod to his Southern roots and Tennessee’s whiskey traditions. The name “Guidance” was chosen to honor Ridgel’s ancestors, who passed down wisdom, excellence, and treasured traditions. Ridgel’s success is fueled by a strong desire to diversify the spirits industry and Jason is committed to mentoring the next generation of entrepreneurs.
“One of the things I love most about what I do is helping other brands get started in this industry,” said Ridgel. “I’m pumped to be able to introduce diverse entrepreneurs and founders like me to a game changing business tool like Nercher360. It’s exactly what brands like ours need to scale smartly in a competitive industry.”
As part of the partnership, the Guidance team will utilize Nercher360’s visual Sales Cycle and Pipeline Dashboard to manage customer relationships. The spirits company will streamline its reorder process on behalf of distributors with Nercher360’s business-to-business tools, and use Pro Manage to enhance onboarding and plan special events for new retail partners nationwide.
“This one is very special to me,” said Jake Milner, Nercher Founder and CEO. “I’ve been following Jason and the Guidance brand for quite some time. Jason is an all-around great person building an incredible brand and I’m thrilled we can play a small part in that. The Nercher360 platform will help Guidance Whiskey keep track of their pipeline and existing accounts, while communicating with their team on the fly.”
Learn more: https://guidancewhiskey.com/
About Guidance Whiskey
Guidance Whiskey is an homage to founder Jason Ridgel’s Southern roots and American whiskey traditions. With a commitment to building relationships with other Black-owned operations and supporting the next generation of diverse founders, Ridgel carved out a place amongst industry giants. Guidance Whiskey delivers a quality product that appeals to a wide breadth of whiskey enthusiasts, as well as a distinctive lifestyle brand rooted in Black, Southern culture. Today, Guidance Whiskey is one of the few Black-owned premium craft small-batch whiskey brands in the country and is available online in 44 states.