02
Jun
Guidance Whiskey Featured by the Lowes Hollywood Hotel at the Oscars
The Oscars always deliver a night to remember for film and fashion lovers, and the 94th Academy Awards were no exception. In addition t...
Blog
27
Apr
Guidance Whiskey Partners with Tech Startup Nercher to Help the Black Owned Spirits Brand Scale Nationwide
Nashville, TN - April 2022 – Guidance Whiskey announced today a partnership with tech startup Nercher, which delivers data-driven tech...
22
Nov
Three Years of Guidance Whiskey
Whiskey is more than just a drink, it has heart. I mean… both literally and figuratively.
So many brands are so much more than what’...
08
Nov
Why Food? Why You?
There is an aroma drifting from places like Singapore and London that currently envelopes the hallways of Loews Vanderbilt Hotel. The s...
06
Oct
Giving The Community A Little Guidance… Whiskey
Guidance Whiskey and community are two things that are inseparable. It’s something they can’t go without and it’s something we can’t ex...
07
Jul
Guidance Whiskey Focuses on Community
The market is dripping with new whiskey companies as limited shelf space becomes scarce.
Some of these companies will make it, some ...
01
Apr
In Good Taste: Jason Ridgel, Guidance Whiskey
The entrepreneur opens up about building his whiskey brand, partnering with others and more
AUTHORS Nancy Floyd | PHOTOGRAPHERS Daniel...
19
Mar
The Prohibition Edition: A Haitian Coffee-Whiskey Fusion
BY KATRINA YENTCH
BARISTA MAGAZINE ONLINE
Cover photo by Mario Charles
Throughout February and March, we have honored the merge of c...
01
Mar
4 (More) Black Innovators You Need to Know in the Whiskey Industry
Words: JULIA CONEY
illustration: DANIELLE GRINBERG
Sales of whiskey are surging. According to the Distilled Spirits Council of the Un...
22
Feb
Guidance Whiskey Owner is Helping to Lift Up Other Black Businesses in Nashville
Jason Ridgel talks about overcoming stereotypes in the whiskey business.
By Chris Chamberlain
Thrillest: Published on 2/19/...